Last Updated: January 2, 2026

Welcome to Après-Ski Co. (“Company,” “we,” “our,” or “us”). This page explains:

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• How we collect and use your information

• Your rights regarding your data

• Our cookie practices

• How to manage your preferences

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By using www.apres.ski (the “Site”), you agree to the practices described here.

Après-Ski Co. operates this website and all related services, including content, features, tools, and products, to deliver a curated and enjoyable experience (the “Services”). This Privacy Policy explains how we collect, use, and share your personal information when you visit our Site, interact with the Services, make purchases, or communicate with us.

 

If there’s any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs the collection, use, and disclosure of your personal information. By using our Services, you confirm that you’ve read, understood, and agree to how we handle your personal information.

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1. Information We Collect

We collect information in a variety of ways. “Personal information” means data that identifies you or can reasonably be linked to you. Anonymous or de-identified data does not count as personal information. Depending on how you interact with our Services and where you live, we may collect:

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• Contact details: Name, address, billing/shipping info, phone, email.

• Financial info: Credit/debit card and account details, payment confirmations, transaction data.

• Account info: Username, password, security questions, preferences, and settings.

• Transaction info: Items you view, purchase, return, or wishlist.

• Communications: Messages you send us, including support inquiries.

• Device info: Device type, browser, network connection, IP address, unique identifiers.

• Usage info: How you interact with the Site and Services.

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Sources of information:

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• Directly from you (e.g., account creation, purchases, communication).

• Automatically through the Site (e.g., IP address, cookies, device data).

• From our service providers (acting on our behalf).

• From partners or other third parties.

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2. Cookies & Similar Technologies

We use cookies and tracking tools to improve functionality, analyze traffic, and enhance your experience, including:

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• Analytics platforms (e.g., Google Analytics)

• Advertising/retargeting pixels

• Embedded media (YouTube, Instagram, TikTok)

• Affiliate or ticketing tracking

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You can manage cookies via your browser or through our consent tool Usercentrics, which lets you accept, reject, or customize cookie preferences.

3. How We Use Your Information

We use your data to:

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• Operate, maintain, and improve the Site and Services

• Respond to inquiries and event submissions

• Communicate updates, newsletters, or promotions

• Analyze usage trends and site performance

• Prevent fraud and ensure security

• Comply with legal obligations

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We may also use your data for marketing, personalized recommendations, sponsored content, or affiliate programs.

4. How We Share Your Information

We take your privacy seriously. Sometimes sharing data helps us provide services, comply with the law, or improve your experience:

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• Service providers: Payment processors, shipping partners, IT support, cloud storage, etc.

• Business and marketing partners: For marketing, ads, or promotions. Partners handle data per their own policies. Depending on your location, you may opt out of targeted advertising.

• With your consent: When you request or approve sharing, e.g., for shipping or social login features.

• Affiliates or related companies: For corporate operations.

• Legal or business reasons: To comply with laws, enforce policies, protect services or rights, or in mergers/acquisitions.

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5. Your Data Rights

Depending on your location, you may have rights under:

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• GDPR (EU residents)

• CCPA (California residents)

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Rights may include:

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• Accessing your data

• Correcting inaccuracies

• Deleting your data

• Opting out of marketing

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To exercise your rights, please email us: privacy ‘at’ apres ‘dot’ ski

6. Data Retention

We keep personal information only as long as necessary for:

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• Running the Site and Services

• Fulfilling legal obligations

• Resolving disputes

• Managing subscriptions, event submissions, or accounts

• Analytics and cookie purposes

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7. Security

We use reasonable administrative, technical, and organizational measures to protect your data. However, no system is completely secure. Avoid sending sensitive info through insecure channels.

8. Third-Party Content
Our Services may include links to external websites. We’re not responsible for the content or privacy practices of third-party sites. Your data shared there is subject to their policies.

9. Children’s Privacy
Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. Parents/guardians can request deletion of their child’s data: privacy 'at' apres 'dot' ski.

10. Updates to This Policy
We may update this Policy periodically. Changes appear in the “Last Updated” date. Continuing to use the Site means you accept the updated Policy.

11. Contact Us
Questions, concerns, or requests regarding your data? Reach out to us at: privacy ‘at’ apres ‘dot’ ski